Starting a small business is no easy feat. Between the long hours and constant worrying, it’s easy to lose sight of what got you started in the first place: your passion. One way to maintain that passion is through advertising; specifically, by not spending all of your money on ads before thinking about what will get you results! The Pitch dec experts will cover some basic advertising strategies for new businesses and how they can help get a good start. Let’s dive right in!
The first thing to consider when planning your advertising strategy is to focus on the type of customer you’re looking for. Are you targeting a younger demographic? Maybe it’s more important for people to see your ad than hear about it. Do most of your customers live in certain areas, such as rural communities or local neighborhoods? Depending on what kind of business this might be an issue and can affect where and how often ads are seen/heard by potential buyers.
Once you understand who will likely buy from you, then comes figuring out how best to get that message across! The first thing we recommend doing is finding out exactly what mediums work best before spending money elsewhere: print (newspapers), broadcast (TV/radio) , digital (online ads). Once you know this, you can figure out the best places to place your ads. For example, if most of your customers are in a certain area then it might be more effective for you to advertise on local TV and radio rather than national channels.
This is just one example of a basic advertising strategy that can help get a good start for many small businesses! We hope this article was helpful and look forward to hearing from our readers with any additional suggestions or comments they may have about their own experiences with advertising strategies or starting up new ventures!